"if you continue this simple practice everyday,
you will obtain some wonderful power.
before you attain it, it is something wonderful,
but after you attain it, it is nothing special."

Joachim Muller-Lance

joachim@kamedesign.com

Graphic design teacher,
Elisava School of Design,
Barcelona, 1992-1993:
Two junior-level projects: Color found in the environment.
Two senior-level courses: Information design for calendar magazines.

"Design through entropy: Nothing is final"
Article on public interface design for AXIS magazine, Japan
"sanpo ni ikou yo"

Article on vernacular street art in Japan, for Druk magazine, Belgium
"Improvement through ignorance"
Article for the visionplus7 conference, Japan, 1999
"Investigations in the Beyond"
Article on "FUSE'98 Beyond Typography" for PAGE magazine, Germany
"...this is Information..."
Two articles on information design for IdN International Designers Network magazine, Hong Kong, 1996.

"With their own hands: Vernacular public design"
visionplus7 conference, Tama University Tokyo 1999
"10 years of improving information",
"Type design 1983-1998: Consistency in leaps and bounds":
The Basel School of Design, Switzerland;
Tama University, Tokyo; The Morisawa Company, Tokyo;
Nagaoka Institute of Design, Nagaoka, Japan; Instituto Politecnico de Macau;
San Francisco State University; Monterey State University; 1997-1999
"Optimal directory design":
National Directory Conference, New York, 1994.

Speaking
Teaching

bukva:raz!
AtypI's first type design contest in collaboration with the UNO:
4 typefaces chosen in a selection of 100 typefaces worldwide,
Certificate of Excellence in Type Design.

Typebox.com:
a brand new online type foundry:
"unusual but useful" typefaces, and inspiring editorial content

Judge's Prize from Takenobu Igarashi, and Honorable Mention,
Morisawa Awards 1999
International Typeface Design Competition,
for Shirokuro Nishi (West) and Higashi (East), jml's first Kanji typeface.

Gold Prize, (572 KB .pdf download)
Morisawa Awards 1993
International Typeface Design Competition,
for Lance Condensed.

FF Lance Condensed:
text/display type family with FontShop International.

Flood, Shuriken Boy, Ouch!:
Adobe Originals display typefaces with Adobe Systems Inc.

1997-1999
Principal, kame design, San Francisco:
Design concept and two iterations of Wired magazine's new "Infoporn" section.
Digital Courier, San Francisco: Corporate identity; product identities for internet business engines.
Barclays Bank PLC, London, UK: Logo development for a new investment product.
IWB Industrielle Werke Basel, Switzerland: Logo animations.
Lotus Notes: Pictogram system for software interface.

1994-1997
Lead Information Designer, Barclays Global Investors, San Francisco:
Art direction and design of 401(k) retirement and investment information:
Interface design: InvestWare and MarsWare financial planning software; and corporate web site.
Print design: content development, publishing concepts and design of investment materials.
Corporate identity redesign; conference identities and presentations.

1992-1993
Principal, Muller-Lance diseno grafico / diseno electronico, Barcelona:
"Terrassa, 100 Years of Art and Culture": Catalog and exhibition in conjunction with the 1992 Olympics.
"In Vitro - from the myths of fertility to the boundaries of science", Fundacio Joan Miro: Exhibition design.
Zimmermann Asociados S.L.: Redesign of the shields of Barcelona's districts; identity for the city's Department of Markets. Start-up of "cuatroSemanas", a political-cultural review from Le Monde, Paris.
Publish Magazine, San Francisco: Redesign of the 1040 US tax form for the "1994 Grand Makeover".

1987-1991
Senior Designer, Research and Development,
The Understanding Business, San Francisco:
Pacific Bell SMART Yellow Pages: Cover designs, information design and layout concepts, illustrations and pictogram systems for Pacific Bell's 92 yearly SMART Yellow Pages Directories.
The Taubman Company: Information/orientation systems for a nationwide chain of 20 shopping centers.

Type
Design

1986-1987
The Cooper Union School of Art, New York: Studies in Video, Film and Painting.

1981-1986
The Basel School of Design, Basel, Switzerland: Graduation with honors.
Five-year Graphic Design Program; studied with Armin Hofmann and Wolfgang Weingart.

Information design
Article on the redesign of the US 1040 tax form
visionplus7 Tokyo

Type design
Typebox.com:
a brand new online type foundry with unusual fonts and inspiring content
Adobe Systems:
Biography as Adobe Type Designer
FontShop International:
Biography as Fontshop Designer

Education
Web presence


Member ATypI, TDC, IIID, AIGA
U.S. Alien of Extraordinary Ability
shunryu suzuki:
zen mind, beginners mind
1970
Writing