twenty-one years of experience
in san francisco, new york and barcelona

see sample pdf portfolios

cultural design
information design
branding + identity

"simplify, then add lightness"

colin chapman, founder of lotus cars

tokyo, tama university

design for communities:
diversification of minds -
conversation in processes

> jml's vp7 announcement
> japan travel report
jml's vp7 presentation
> visionplus7's site
> jml's tax form article

joachim muller-lance was
u.s. representative for the
7th "visionplus" conference
of IIID international institute
of information design

and presented:
with their own hands:
vernacular public design

digital courier
internet business engines
san francisco

corporate identity
and corporate design manual

barclays global investors
san francisco

lead information designer
art direction and design of 401(k) retirement and investment information

financial planning software

interface design, documentation, packaging

conference identities
and presentations:

watch design
conference accessories

kame sign
san francisco

1997 - present

diseno grafico /
diseno electronico


owner, principal

100 years of art and culture"

catalog and exhibition
in conjunction with the
barcelona olympics

zimmermann asociados

redesign of the shields
of barcelona's districts

publish magazine
san francisco

redesign of the
1040 u.s. tax form
for the
"Grand Makeover"

the understanding business
san francisco

senior designer
research and development

corporate website graphics

conference kiosk graphics

pacific bell
smart yellow pages

the phonebook cover
that made it into

"night on earth"
"the big lebowski"

cover designs, information design and layout concepts, illustrations and pictogram systems for 92 yearly directories